When a startup graduates and becomes a “real” company, with hundreds of employees and the first inklings of large amounts of revenue, you could argue that a Team Slide is less important.

Yes, the top leadership team still has to be good, but if the company is growing rapidly, getting new customers and delivering a good product, it’s kind of a self-fulfilling prophecy: If the team is able to grow the company, at least they aren’t completely helpless. But in the early stages of a company, things are a little different, and that’s where a good story around a company’s team is crucial.

And yet, I am surprised how often startup teams are wasting the opportunity of telling the story about their team.

Spoiler alert: For early-stage companies, investors are looking for exactly three things:

Five Flute was confident enough to put its Team Slide as its second slide. And it’s easy to see why: This is what an extraordinary team looks like. See the full pitch deck teardown here . Image Credit : Five Flute

Five Flute was confident enough to put its Team Slide as its second slide. And it’s easy to see why: This is what an extraordinary team looks like. See the full pitch deck teardown here . Image Credit : Five Flute

Why should the investors back you and your team? That is the question a Team Slide has to answer. Haje Jan Kamps

The ugly truth is that if you have a good idea, chances are that there are 10 other teams working on the same idea. It’s unlikely that you are special enough to have a 100% unique idea. It’s unlikely that you are the first founders to pitch a particular idea to a group of investors. So the question morphs into this: Why should the investors back you and your team?

That is the question a Team Slide has to answer. In this post, I’ll show you how.

The Team Slide is the most important slide in a startup pitch deck • TechCrunch