On April 24, U.S. President Joe Biden signed a bill that would ban TikTok if its owner ByteDance doesn’t sell the app.
The bill requires ByteDance to secure a deal within nine months, with a 90-day extension available to close it. After this deadline, the U.S. will bar app stores from listing the app.
TikTok will challenge this decision in courts with a long legal battle ahead of us. But many countries worldwide have already banned the app, and ByteDance hasn’t had a chance to revive it. These moves impacted ByteDance’s operations in those countries, creators, as well as startups related to the creator economy.
Here’s how those bans are playing out in other markets.
Members of the Working Journalist of India (WJI) hold placards urging citizens to remove Chinese apps and stop using Chinese products during a demonstration against the Chinese newspaper Global Times, in New Delhi on June 30, 2020. Image Credits: Photo by PRAKASH SINGH/AFP via Getty Images
Members of the Working Journalist of India (WJI) hold placards urging citizens to remove Chinese apps and stop using Chinese products during a demonstration against the Chinese newspaper Global Times, in New Delhi on June 30, 2020. Image Credits: Photo by PRAKASH SINGH/AFP via Getty Images
Multiple reports have captured the impact of the TikTok ban on creators who were reliant on the short video platform for reach and even money-making. Many small businesses also use TikTok to promote their brands in different ways.
In many ways, India banning TikTok was a pivotal moment as Instagram rushed to release Reels in India to replace the platform. Meta (then Facebook) launched Reels in the U.S. a few months later . YouTube also followed suit by introducing Shorts in India .
However, TikTok’s ban also gave rise to many local short video apps. Twitter and Google-backed local social network ShareChat released Moj ; Verse Innovation (parent company of news aggregator DailyHunt) launched Josh ; Times Internet launched MX Takatak and eventually merged it with Moj in 2022 ; ad company InMobi released Roposo with other rivals like Mitron, Chingari and Trell also trying to capture the market.
Developers in Nepal also launched a TikTok rival called Ramailo in November 2023 , but its lifespan was short-lived.
Because of multiple apps, creators have had to invest in putting their content on multiple platforms . Critically, these platforms might not be putting short videos front and center like TikTok, and their recommendation algorithm might also differ, causing creators to lose their audience. A similar impact could occur in the U.S., as creators scramble to find a new platform or platforms for their work — even if only to hedge against the possibility that TikTok’s influence wanes under the threat of a ban.
In the aftermath of India banning TikTok, ByteDance had to scale back its operations. Earlier this year, the company’s music streaming service, Resso, was also shut down in India after the government asked app stores to pull the app .
Aside from the impact on creators, digital rights activists have also made arguments that banning platforms like TikTok curtails free speech . Some of these angles might play out in the U.S., too, as the government and ByteDance will indulge in legal battles.
Last year, FCC Commissioner Brendan Carr said that India set an “incredibly important precedent” by banning TikTok in 2020 . Carr mentioned at that time that the U.S. needs to follow India’s lead to remove nefarious apps.
